Unilever Africa Idea Trophy 2016


Project Description

Unilever Africa Idea Trophy (UAIT) is a prestigious business and leadership competition for university students across Africa.

Project Summary

A 40-second animation, this video told a remarkable story conceived by Team Mugambbo, finalists of the Unilever Africa Idea Trophy 2016, on the marketing strategy that could get Close Up – one of Unilever’s branded products to be the most purchased global brand of toothpaste in the world. Using 2D motion graphics, APCL’s team lead brought was able to capture this idea in this video.


  1. Adobe Photoshop CC
  2. Adobe Flash Professional CC
  3. Sony Vegas
  4. Corel Draw Graphics Suite
  5. Adobe Audition
  6. Few online characters
Live Project

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